Hey, don’t forget these tips for making effective Facebook ads!

Facebook is anyways a great source of ROI if you know how to use it well and make the revenue even out of post boosts. I am projecting some of the directions below.

1. Decide on the objective well and do not forget the CTA plays vital role. Set goal clear. However, setting goals is crucial, and with so many people overlooking this step, I decided to talk a bit about it. So, before you put in money to the ad, make sure you have a clear comparison in your head with your past performance. Most importantly, when you fetch the details and targeting in, never forgets the estimated result and the reach scale along. Set your goal keeping the figures in mind.

2. The campaign either can rock your offer or crash your brand, so choose the creative well. I would suggest to always use a user oriented the creative. Forget the graphics. Play with some real-time objects. Typography oriented creatives are eye catchy but a creative having new faces, holding expressions well will act like a miracle for you. Never use more than 3 objects in a creative. And yes, if you are using the creative and text together, remember the 80: 20 rules. 80 be the object of your creative and 20 be the text on it.

3. Headline: Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed despite weak copy written by marketing morons.”

Your ad should have something that a viewer should read twice. Sligh pinch of tricky words and punctuations will not bring any harm to you. And yes, most important, it should be short and crisp.

4. Targeting:

Age: I have seen people choosing age as 18+ -65, which is a blunder. Mostly people having a age of 23 and beyond takes the purchase decision. If your objective is Brand awareness, choose an age group of 20–65 and if your objective is conversion choose people having age from 23–55(talking specific to India)

Behaviour: Do not forget to add relevant behaviour of the TG. For example, if you are selling the kitchen equipment’s, add people who prefer cooking and online shopping.

Interest: This is another important aspect. You need to think first that if let us say cooking is in your mind, what are the things similar to it. You might be interested in Master chef live programmes, the competitions out in the market, healthy eating, Zomato and many more similar interests.

Demographics: Have you tried targeting people from their income? Facebook allows you to target consumers through 30 different financial behaviours. This helps make sure that the people seeing your ad are the ones who will be able and willing to buy it. Target you audience keeping their employment and industry in mind, Even the education also plays a vital role. I will explain this with an example:

Let’s say a Google home theatre has launched in India. We know that corporate people will be really interested in the Google home theatre. So, what will I do is, I will add in the targeting the following?

Alumni of IIM, IIT, NIT, MDI, DCE, XLRI, NMIMS, FMS, IIFT (Education wise)

Net worth between $1,00000 and beyond (Income wise)

People working with titles Software engineer, Managers, Product Managers, CEO, CMO, COO, Founder, AVP, VP (Industry type)

Target buyer profiles: Similar to purchase, this is another way of targeting shoppers who are likely ready to buy. These people are strongly aligned with the given profile based on their activities and characteristics.

Using this option can help you target people most likely to buy your type of product

Most importantly target people who are using expensive devices. Ike people owing i-Phone, One plus, MAC air book and many more.



5. Don’t forget to set the UTM Code: Now that you have an ad ready, next step after the completion of the ad will be to check for the metrics and once they are reflected correctly, you can map the success of your campaign. Setting a UTM code. While going through your Google Analytics, it’s not always clear where your visitors are coming from. UTM, or Urchin Tracking Module, parameters can be an invaluable tool for solving this issue. While setting up the UTM codes always remember

· Keep your names simple, short, and lowercase.

· Don’t be repetitive but do stay consistent in your style.

· Use dashes, not underscores, to separate your words.

· Shorten your links for a tidier page.



6. Have a decent budget: Your budget will depend on a lot of variables including how big your company is, how expensive your products are, how big your target audience is, and what your ROI goals are. A good budget recommendation is at least $5 a day if you want successful Facebook ads.

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